E-Commerce · Webflow · 2024
Aura Commerce
A luxury beauty brand's digital storefront. Webflow CMS, custom animations, and a checkout conversion rate that beat industry average by 40%.
Aura Commerce
+40%
checkout conversion
1.2s
avg. load time
+58%
organic traffic
The challenge
Aura's brand felt premium in person but generic online. Their old store loaded slowly and converted poorly — the digital experience undersold the product.
What we did
- Designed a motion-led storefront that matched the brand's premium feel.
- Built it in Webflow with a CMS the team could update without developers.
- Streamlined the checkout to remove friction at every step.
- Tuned performance and on-page SEO for speed and discoverability.
Stack
WebflowCMSE-commerceMotion